It's a Bear Grylls Press Release
London, U.K., October 11, 2016 – Leading global brand extension agency, Beanstalk, has signed world-renowned adventurer Bear Grylls for...
The Resilience of the Gaming Industry
Gaming franchises are dominating the media industry. This may sound like a rather bold statement, but when we look at the facts, it is...
How Range Rationalisation is Eating Up the Competition
Times are tough in the food and beverage world, especially if you are looking to get a new product on the sought after shelves of...
One Size Fits All?
Earlier this month, the Spanish confectionary specialist Chupa Chups announced a new and exciting brand extension with ...
You Scratch My Back, I Won't Scratch Yours
The age old saying but with a twist, I wonder whether the market has lost all its manners. Instead of fulfilling a promise, I've seen too...
Just Because You Can, Doesn't Mean You Should
This goes for a lot of things in life but I'm directly speaking about starting and managing social media marketing initiatives. I have...